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Hi, I'm Isabel.
UI/UX | Product Designer
I’m an experienced Digital Service Designer with a background in Human-Centered Design and Psychology. My mission as a designer is to identify key user needs and translate them into simple, engaging, brand-specific experiences. I'm passionate about using service design to bring equity, impact, and inclusion to more spaces.
Investing in the
Future of Communities
Reimagining the real estate investment experience by redesigning Zyyo's membership portal to provide direct access to institutional development opportunities within growing communities.
Instagram Shopping Product Reviews
Increasing e-commerce security & small brand visibility on the Instagram shop feature. Leveraging social networking effects & products reviews to build trust in the purchasing process.
Men's Skincare
Made Simple
1st Place in the Cornell "Starting Your Start Up" Entrepreneurship Pitch Contest, designing a men's skincare line & developing our brand strategy as CMO.
Virtual Volunteering
with NonProfits
Introducing the CariClub Experiences feature to connect users with remote non-profit board positions and virtual volunteering opportunities throughout the COVID-19 pandemic.
Access to Local Knowledge for Remote Workers
Finalist in "Cornell Entrepreneurship Pitchfest" with Etsy CEO, pitching a social media application connecting digital nomads with local hosts and authentic experiences; CEO & cofounder.
Designing For Diversity
in Outdoor Spaces
Service Design of the Wander Coalition, a NPO which leverages modern technology to lower the barriers to entry into outdoor recreation for disadvantaged youth in Ithaca, NY.
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