Service Design & Branding
Facile: Men's Skincare
SERVICE DESIGN / BRAND STRATEGY
As my interest in Entrepreneurship grew, three classmates and I came up with the idea to create a men's skincare brand in response to a gap in the market. In our imaginary startup, I served as Chief Marketing Officer, designing our product and developing our brand strategy. We received first place in our Entrepreneurship pitch contest. To view our full pitch deck and financial projection, you can view them here.
What's the Problem?
BARRIERS IN LEARNING ABOUT AND ADOPTING A SKINCARE ROUTINE FOR MEN
Through our research and interviews, we uncovered that most men do not part-take in skincare because:
-
All Skincare is Confusing
-
Either gender can attest to not knowing where to start when it comes to skincare
-
-
There is a Stigma
-
Men can feel that skincare is feminine, and not know who to reach out to with questions
-
-
The Time Commitment
-
Men don't want to spend hours learning about skincare, or doing it
-
GROUP PROJECT MEMBERS' STARTUP ROLES:
My Role: Chief Marketing Officer
Julia Isakov: Chief Executive Officer
Nicholas Palmer: Chief Financial Officer
Polina Solovyeva: Chief Operating Officer
Our Mission:
Simplifying skincare & hygiene for men by offering a limited number of essential products, making for a skincare routine under 5 minutes.
Our Solution
5 MINUTE SKINCARE
Few men participate in skincare, and we felt it was important to bring an accessible and desirable skincare brand into the market, because skincare is not purely for aesthetics, but for wholistic health and well-being as we age.
Our branding strategy for capturing men ages 20-25 is:
-
Bringing masculinity to a previously feminine market
-
Simplicity with a numbering system for how to use each product
-
Using clean, all natural projects to reflect our mission of simplicity and wholistic health
